One of the world’s largest online destinations for home furnishings and décor was experiencing a higher volume of customer returns and other excess inventory due to explosive growth in sales. The inventory – consisting mostly of truckload-size quantities of home goods, including bedroom, kitchen, and dining furniture, upholstery, home décor, and other household items – was currently being sold to a small group of buyers for a pre-negotiated price. As the volume of inventory grew so did the need for more qualified buyers.

In need of a liquidation solution that could effectively scale with its primary business while maintaining good recovery numbers, the retailer turned to B-Stock Solutions with the following goals in mind:

  • Maintain or increase current recovery rates for the higher volumes of inventory
  • Increase demand for the inventory to handle anticipated volume growth
  • Move the inventory as quickly as possible, reducing the need for more warehouse space and freeing up working capital


B-Stock launched a customized, private-label B2B liquidation marketplace platform for the retailer via the B-Stock Sourcing Network, enabling large numbers of approved business buyers from across the U.S. to bid directly on inventory via competitive online auctions. Data-driven auction strategies were applied to maximize price, while accommodating the substantial increase in volume. This included:

  • Optimizing lot configurations to match demand
  • Adjusting how and when auctions were scheduled
  • Updating auction descriptions to include more detailed information


B-Stock’s flexible and scalable online auction platform easily handled the 138% increase in inventory volume over the first five quarters, allowing the retailer to sell truckload-size quantities of merchandise to thousands of approved business buyers quickly and effectively. Since inception, B-Stock’s customized data-driven methods have generated a 31% increase in gross merchandise value (GMV) over the retailer previous solution and target recovery goal – with the latest quarter generating a 59% increase in GMV. Meanwhile, B-Stock’s demand generation services have driven thousands of new, qualified business buyers to the marketplace, increasing registrations by an average of 33% per quarter.

Download PDF Case Study


Email Us


Join the largest global network of B2B liquidation marketplace

Request Demo

More from the B-Stock Blog

Buying Target Returns: What You Need to Know

What happens to the things we return? That sweater that’s two sizes too big, the well-intentioned gift that just doesn’t fit your taste. The lamp you bought only to find it doesn’t work at all with your decor – it…

Jan 19 2021 · 3 min read

The iPhone 12 and its Surprise Performance on the Secondary Market

Apple released four new iPhone models in 2020. Historically, the annual iPhone release happens in late September, but given the impact of COVID-19 on the supply chain in 2020, new models hit the primary market in two waves, the first…

Jan 19 2021 · 3 min read

Buying Basics: International Buyer Registration

Cześć! Hallo! Bonjour! Welcome, future international B-Stock buyers. So you’ve checked out our marketplaces page and found some that you are interested in. That’s great! The next step is to get registered so you can begin bidding and buying bulk…

Jan 13 2021 · 4 min read

Like what you see?

Subscribe to our newsletter to get the latest news from B-Stock.