A global athletic retailer needed to scale its B2B resale program while maintaining strict channel control. Historically the retailer had relied on an informal, relationship-driven network of fewer than 20 jobbers to manage the sale of its aged, non-RTV inventory. The process was fragmented and inefficient. 

To scale and drive better recovery without compromising channel control the retailer partnered with B-Stock on a B2B resale program designed to accelerate inventory movement and recovery across multiple distribution centers. 

In this case study, learn how the retailer: 

  • Leveraged B-Stock’s B2B resale platform to sell the aged inventory via competitive online auctions, only accessible to approved buyers 
  • Opened the inventory up to a larger, but heavily curated, buyer pool 
  • Ensured channel and brand control by enforcing export requirements 
  • Streamlined processes and create consistency across all distribution centers
  • Allow for inventory to move out of the warehouse, faster
Download case study
Editorial Team

Editorial Team

Editorial Team

More from the B-Stock Blog

What Back-to-School Shoppers Want—And How Resellers Can Deliver
What Back-to-School Shoppers Want—And How Resellers Can Deliver

Back-to-school season is here! For resellers, it’s one of the best times of year to move inventory, attract new buyers, and position your business as a smart way to save on popular products. This year, budget-conscious shoppers are getting their…

Jul 02 2026 · 5 min read

How Jim Rowe Filled a Shopping Desert—With Costco Returns
How Jim Rowe Filled a Shopping Desert—With Costco Returns

Jim Rowe has always been an entrepreneur. From 2002 onward, he and his wife built a sizable chain of restaurants across Washington with nine locations in total. Then COVID hit, and like so many others, everything stopped. Luckily, Jim’s not…

Jun 18 2026 · 9 min read

When Consumers Pull Back, Where Does Your Excess Inventory Go?
When Consumers Pull Back, Where Does Your Excess Inventory Go?

Sustained inflation has compressed consumer spending across categories, resulting in softened sell-through rates and climbing aged inventory ratios. For retailers, brands, and manufacturers, the downstream effects are distinct, but the core problem is the same: the excess inventory is there,…

Jun 17 2026 · 4 min read

Back to All Blogs

This website uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To find out more and change your cookie settings, please view our Privacy Policy.

OK