A network of secondary market buyers is essential for any retailer with ongoing liquidation needs. Historically, most retailers have depended on one or two large liquidators to purchase their returns, excess and other overstock inventory: this method leaves substantial amounts of money on the table, as liquidators – who aren’t being forced to negotiate – typically secure the inventory at a rock-bottom price. A better alternative is to develop (or leverage) a large buyer network and have these buyers compete for the inventory via an online auction platform. More buyers means increased competition, which drives prices up.
At B-Stock, we have a qualified buyer network that consists of over 100,000 approved business buyers who want to purchase returned and excess goods across all categories, conditions and quantities. Read on to learn more about how B-Stock’s buyer network can help with your liquidation strategy.
As part of B-Stock’s solution, retailers have access to our robust buyer network and the ability to approve/choose which buyers are able to purchase their inventory. For example, if you only want your inventory exported, we have a dedicated buyer base for that; if you have salvage products for recycling, we have a base for that too. We have put in years of work building, nurturing and maintaining key buyer groups for all types of secondary market inventory.
Through demand generation, SEO, advertising and email campaigns, B-Stock’s marketing team attracts and retains buyers. To keep them engaged and educated, we notify buyers when relevant auctions start and when they are about to end. We notify them if they are outbid or if they’ve won or lost. Communication is a key component throughout the process. And, after years of studying the data, we know what methods work best to bring in the most amount of buyers for all auctions (and remember, the more buyers you have, the higher the recovery).
Our buyer network is always growing; this includes buyers for our private client marketplaces as well as our multi-seller marketplace, B-Stock Supply. The chart illustrates the buyer growth for a private marketplace (operated for one of the world’s largest retailers). In January, the client had 798 approved buyers; in February it gained an additional 319. As of July 2017, the client had 2,400 approved buyers for its private marketplace, and that number continues to grow each month.
If your inventory cycle happens to change, B-Stock’s marketing approach shifts to reach the appropriate buyers. For example, if you switch from selling appliances to jewelry, then we’ll refocus advertising and marketing efforts to the appropriate buyer network.
Retailers need a large buyer network to sell their liquidation inventory at the highest price possible. B-Stock implements marketing, analytics and strategy to keep our buyer network growing so that you’ll always have a base of buyers for your auctions. If you’re ready to extend your buyer network to enhance your liquidation strategy, contact us today to get started.Email Us