“How strongly do you feel about a low auction start price?” When we review auction strategy with our clients, it’s a question we always ask. And while starting an auction at a low price may seem counterintuitive, the opposite is actually true.

Does a Low Auction Start Price Work?

In short, yes! In this week’s B-Stock Minute, Fashion Strategy Manager Lisa Penn explains why a low auction start price works:

About the B-Stock Minute

The B-Stock Minute is a weekly, one-minute video series dedicated to updating you on the most recent trends that B-Stock is seeing in every area of our business. In addition to today’s video discussing why a low auction start price works, make sure you check out our other B-Stock Minute videos:
Highlights from our Q2 Mobile Digest
Apparel Update
Size Matters in a Buyer Base
The iPhone SE Release
E-Commerce Growth in the UK
Why Does B-Stock Work?

Everybody liquidates. How you do it matters.

Our marketplace platform sets up an online auction dynamic where you can sell returned, excess, or other liquidation inventory directly to a diverse base of vetted secondary market buyers around the globe. It’s why B-stock works! To learn HOW it works, visit our How to Sell page or request a demo.

Request Demo
Author

Editorial Team

Author

B-Stock Editorial Team

More from the B-Stock Blog

What Back-to-School Shoppers Want—And How Resellers Can Deliver
What Back-to-School Shoppers Want—And How Resellers Can Deliver

Back-to-school season is here! For resellers, it’s one of the best times of year to move inventory, attract new buyers, and position your business as a smart way to save on popular products. This year, budget-conscious shoppers are getting their…

Jul 02 2026 · 5 min read

How Jim Rowe Filled a Shopping Desert—With Costco Returns
How Jim Rowe Filled a Shopping Desert—With Costco Returns

Jim Rowe has always been an entrepreneur. From 2002 onward, he and his wife built a sizable chain of restaurants across Washington with nine locations in total. Then COVID hit, and like so many others, everything stopped. Luckily, Jim’s not…

Jun 18 2026 · 9 min read

When Consumers Pull Back, Where Does Your Excess Inventory Go?
When Consumers Pull Back, Where Does Your Excess Inventory Go?

Sustained inflation has compressed consumer spending across categories, resulting in softened sell-through rates and climbing aged inventory ratios. For retailers, brands, and manufacturers, the downstream effects are distinct, but the core problem is the same: the excess inventory is there,…

Jun 17 2026 · 4 min read

Like what you see?

Subscribe to our newsletter to get the latest news from B-Stock.