“How strongly do you feel about a low auction start price?” When we review auction strategy with our clients, it’s a question we always ask. And while starting an auction at a low price may seem counterintuitive, the opposite is actually true.

Does a Low Auction Start Price Work?

In short, yes! In this week’s B-Stock Minute, Fashion Strategy Manager Lisa Penn explains why a low auction start price works:

About the B-Stock Minute

The B-Stock Minute is a weekly, one-minute video series dedicated to updating you on the most recent trends that B-Stock is seeing in every area of our business. In addition to today’s video discussing why a low auction start price works, make sure you check out our other B-Stock Minute videos:
Highlights from our Q2 Mobile Digest
Apparel Update
Size Matters in a Buyer Base
The iPhone SE Release
E-Commerce Growth in the UK
Why Does B-Stock Work?

Everybody liquidates. How you do it matters.

Our marketplace platform sets up an online auction dynamic where you can sell returned, excess, or other liquidation inventory directly to a diverse base of vetted secondary market buyers around the globe. It’s why B-stock works! To learn HOW it works, visit our How to Sell page or request a demo.

Request Demo
Author

Editorial Team

Author

B-Stock Editorial Team

More from the B-Stock Blog

Case Study: How JCPenney Scaled its B2B Resale Program
Case Study: How JCPenney Scaled its B2B Resale Program

Managing returned inventory across multiple locations is no small task. For JCPenney, a fragmented process, inconsistent recovery rates, and limited buyer competition made it difficult to maximize the value of returned merchandise. By partnering with B-Stock, JCPenney centralized its B2B…

Jul 17 2026 · 1 min read

What Back-to-School Shoppers Want—And How Resellers Can Deliver
What Back-to-School Shoppers Want—And How Resellers Can Deliver

Back-to-school season is here! For resellers, it’s one of the best times of year to move inventory, attract new buyers, and position your business as a smart way to save on popular products. This year, budget-conscious shoppers are getting their…

Jul 02 2026 · 5 min read

How Jim Rowe Filled a Shopping Desert—With Costco Returns
How Jim Rowe Filled a Shopping Desert—With Costco Returns

Jim Rowe has always been an entrepreneur. From 2002 onward, he and his wife built a sizable chain of restaurants across Washington with nine locations in total. Then COVID hit, and like so many others, everything stopped. Luckily, Jim’s not…

Jun 18 2026 · 9 min read

Like what you see?

Subscribe to our newsletter to get the latest news from B-Stock.