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“How strongly do you feel about a low auction start price?” When we review auction strategy with our clients, it’s a question we always ask. And while starting an auction at a low price may seem counterintuitive, the opposite is actually true.
Does a Low Auction Start Price Work?
In short, yes! In this week’s B-Stock Minute, Fashion Strategy Manager Lisa Penn explains why a low auction start price works:
About the B-Stock Minute
The B-Stock Minute is a weekly, one-minute video series dedicated to updating you on the most recent trends that B-Stock is seeing in every area of our business. In addition to today’s video discussing why a low auction start price works, make sure you check out our other B-Stock Minute videos:
Highlights from our Q2 Mobile Digest
Apparel Update
Size Matters in a Buyer Base
The iPhone SE Release
E-Commerce Growth in the UK
Why Does B-Stock Work?
Everybody liquidates. How you do it matters.
Our marketplace platform sets up an online auction dynamic where you can sell returned, excess, or other liquidation inventory directly to a diverse base of vetted secondary market buyers around the globe. It’s why B-stock works! To learn HOW it works, visit our How to Sell page or request a demo.
Request Demo
More from the B-Stock Blog
The B-Stock Mobile Insider: Q1, 2026
Some of the world’s largest wireless OEMs, carriers, and trade-in companies leverage B-Stock’s B2B marketplace to maximize their profits on trade-in mobile devices and accessories. Get insight into secondary market trends to fetch the highest prices for your devices.
Recommerce and Sustainability: How B-Stock Is Closing the Loop
Every April, Earth Month serves as a reminder that sustainability isn’t a trend: it’s an imperative. For retailers and brands managing the constant flow of returned, excess, and pre-owned inventory, the question is no longer whether to embrace sustainable practices,…
Stop Managing the Excess Inventory Backlog. Start Clearing It.
The numbers are hard to ignore. According to the National Retail Federation, retailers expect ~16% of annual sales to be returned, roughly $850 billion in merchandise. According to McKinsey & Company, it’s forced retailers to spend an estimated $200 billion…
