Case Study: How JCPenney Scaled its B2B Resale Program

Managing returned inventory across multiple locations is no small task. For JCPenney, a fragmented process, inconsistent recovery rates, and limited buyer competition made it difficult to maximize the value of returned merchandise.

By partnering with B-Stock, JCPenney centralized its B2B resale process into a data-driven program, creating a more consistent, scalable approach to inventory disposition.

Download the Case Study to Learn:

• How JCPenney unified resale operations across dozens of facilities
• The role competitive buyer demand played in improving recovery rates
• Best practices for scaling a B2B resale program while maintaining operational consistency
• How data and insights helped optimize performance over time
• The strategies JCPenney is using to continue expanding and strengthening its resale program

Whether you’re looking to improve recovery, increase buyer competition, or build a more scalable returns strategy, this case study offers practical insights from a retailer that has spent nearly a decade refining its approach.