Navigating Reverse Logistics in an E-commerce World

Most think of the supply chain as a forward-moving process with one end goal—getting product into the customer’s hands. But the growth of e-commerce and greater consumer awareness has created new challenges not only in moving a product forward but also backward. The days of a linear supply chain have long passed, making way for a circular economy, where your supply chain’s reverse logistics are just as important as its forward motion.

According to the Reverse Logistics Association (RLA), the term “reverse logistics” refers to all activity associated with a product or service after the point of sale, with the ultimate goal to optimize (or make more efficient) aftermarket activity, thus saving money and environmental resources.

 

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