Getting Started: Who is B-Stock and What Do We Do?

Welcome to B-Stock–we’re glad you found us. If you’re here for the first time or new to the resale industry in general, this blog will explain what it’s all about!

Don’t have time to read? Watch our introduction video below!

Every single day, tons of products get returned or just don’t sell. But what happens to all these customer returns and overstock goods? Believe it or not, they don’t stay on primary shelves. Most of this merchandise is slated for what we call the secondary, resale, or recommerce market.

• 17% of annual sales were returned in 2024, totaling $890B
• The secondary market is valued at $700B and is growing faster than the primary market
• 70% of consumers reported buying secondhand goods either for sustainability or economic reasons in 2025

Simply put, resale offers endless opportunities for entrepreneurs. It’s no wonder resale marketplaces like Whatnot, Poshmark, and ThredUp are thriving and the popularity of bin and discount stores are on the rise.

If you’ve ever dreamt of tapping into this booming market and reselling products that come from major retailers and brands like Costco, Target, Amazon, Walmart, Best Buy, Foot Locker, and The Home Depot, there has never been a better time. And B-Stock can help.

Who Is B-Stock and What Do We Do?

We’re the largest B2B platform for returned, excess, and trade-in inventory that you can purchase directly from today’s biggest retailers and brands. Think of us like eBay but for bulk quantities of items, managing the transaction between both buyers and sellers.

Whether you are looking for 10 truckloads a month or a pallet a week, we have buying options for every business and budget.

B-Stock Buyer Benefits

Flexibility with multiple ways to buy inventory (e.g., Online Auction, Buy Now, Make an Offer)

Direct Access to inventory from the biggest names in retail, without the middleman–we do not physically handle, own, or cherry-pick inventory.

Selection of hundreds of listings available every day across dozens of categories and lot sizes

Transparency into universal condition codes, fee structures, and detailed manifests

Want a full rundown on B-Stock’s buying formats? Head here→

Trusted by the World’s Top Retailers and Brands

We’re trusted by 70+ retailers and brands. Here are just a few of the storefronts we operate:

Hear From Our Buyers

Hundreds of thousands of buyers choose B-Stock every day–some have been with us since the beginning!

“One of the things we love most about B-Stock is the diversity of product that you can buy. Whatever you want to sell, you can find on B-Stock.” – Chad, ProBid Partners LLC

“These are opportunities that I wouldn’t have been able to find on my own, but through your website, have been able to meet new vendors and bring new products to my customers.” – Debra, Pretty Little Things

Having a great selection of inventory is only one part of the equation; we also have an amazing customer support team to assist buyers every step of the way.

“B-Stock has been great because they’re super reliable, and if I had a problem, they would resolve it with me. There were people I could talk to. Their support and salespeople they got it. They’re like, ‘If we help Shannon succeed, it’s gonna help us succeed, right?’ And a lot of vendors don’t get that…So it was really a nice change, and they built an incredible credibility funnel that just led me right into it.” –Shannon, Reseller Mastermind & Founder of ReBound Trading

Start Your Buying Journey

Ready to take the next step? We cover the full registration process, helpful documents to have on hand, and more in the guide below.