The B-Stock Holiday Playbook

Whether an ugly sweater, an ill-fitting pair of shoes, or a defective consumer electronic, an estimated 18 percent of holiday sales – around $170 billion worth of merchandise – once purchased, gifted, and unwrapped, will be returned back to U.S. retailers. No matter the reason for returning, the challenge in managing it all can be daunting for retailers once the holidays are over. Considering most returns won’t be restocked on store shelves, and will likely compromise space in an already packed warehouse, having a resale strategy in place for returned and surplus items - especially one that recoups the most value - is crucial.

In this playbook, which contains exclusive data and insights from across B-Stock’s marketplace, we’ll outline how an online B2B recommerce platform functions when it comes to:

• Moving inventory quickly and at scale
• Producing higher recovery (driven by a large, diverse buyer base)
• Leveraging historical data to optimize inventory listings
• Allowing for brand control
• Driving efficiencies and tracking performance