New research on who is buying what type of secondary market phone was released by Mobdata, a research agency based in Shanghai. Among the findings is that the majority of iPhone users in China are choosing the iPhone 6 model. The most notable reason for this is that at five-years post launch, it’s at an affordable price point for those on tight budgets.

iPhone 6 Series buyer base

The popularity of the iPhone 6 in China is due to its lower price point; same can be said for the 6S and 6S Plus models (launched one year after the 6). Apple’s iPhones are increasingly expensive with each new iteration, which has caused more people on stretched budgets to choose less expensive options (older models), especially in developing economies such as India and Brazil in addition to China. The proliferation of the 6 series into developing countries is bolstered through secondary market channels, where phones that have been returned or traded in are sold to resellers who then sell B2C or wholesale.

B-Stock is currently the world’s leading B2B marketplace for trade-in mobile devices. When looking at our data—related to the quantities of traded-in iPhones being sold by major manufacturers and wireless retailers into the secondary market—we see the iPhone 6S is one of the top three most sold phones across all marketplaces. The iPhone 6 is one of the top five most sold.

iPhone 7 is poised to take over 6 series   

What may disrupt the popularity of the 6 series in China is the iPhone 7 series. The iPhone 7 Plus is now the most sold phone on B-Stock’s network of mobile marketplaces over the past eight months. This past summer B-Stock hit an all-time high of iPhone 7 Plus units sold in a single month. Accordingly, the B-Stock mobile team predicts the iPhone 7 series will take over the iPhone 6 series in developing countries in the near future.

Retailers and manufacturers are selling phones into the secondary market

It’s no secret the mobile phone secondary market is booming. One way wireless retailers and manufacturers are taking advantage is by establishing a more efficient B2B sales channel like the one offered by B-Stock. We invite you to learn more about B-Stock’s secondary mobile market insights, our mobile marketplaces, and to meet the mobile team.

Request Demo

Join the largest global network of B2B liquidation marketplace

Request Demo

More from the B-Stock Blog

Excess Inventory: The Losers And Wieners

Top Dog is an institution in Berkeley, Calif. serving gourmet sausages on toasted French rolls to legions of Cal students and Bay Area locals for over 50 years. My friends and I were regulars back in college, so when I…

Aug 13 2020 · 1 min read

B-Stock Europe Presents: Currys PC World Auctions

B-Stock is pleased to announce the launch today of Currys PC World Auctions,  an official liquidation channel of Dixons Carphone. What is Currys PC World Auctions? This B2B marketplace will give qualified European business buyers direct access to bulk quantities…

Aug 11 2020 · 1 min read

Introducing the B-Stock Minute

Wish you could keep up with the latest secondary market trends but don’t have time to sit through a 30-minute webinar? We figured. Introducing the B-Stock Minute, a video series dedicated to updating you on the most recent trends that…

Aug 11 2020 · 2 min read

Like what you see?

Subscribe to our newsletter to get the latest news from B-Stock.