R2 Certification Opens Doors of Opportunity

The rise of the mobile secondary market is well underway. With local liquidators becoming a thing of the past, the majority of wireless providers and manufacturers are now selling trade-in and overstock phones, smart devices, and accessories through B2B online auction platforms to a growing ecosystem of savvy entrepreneurs who are starting new businesses buying, selling and refurbishing used electronics. When first getting started within the mobile secondary market, there are many social, environmental and business issues surrounding the reuse, recycle and refurbishment industries; and there is an element of risk associated with data wiping and privacy concerns, not to mention to proper disposal or recycling of end-of-life products. This is where R2 certification comes into play.

R2 Certification Opens Doors

Avoiding risk (data wiping & privacy issues) is the number one reason retailers and resellers are taking a serious look at R2 certification. As additional awareness of R2 certification (check out SERI for more info) grows, it is becoming—and in some cases has become—a requirement for doing business within the consumer electronics and mobile phone secondary markets. At the top level, R2 certification ensures quality control over who is buying and selling mobile phones, what processes are in place to ensure data privacy and recycling, and what does universal conditions and grading look like. It’s a months-long process to become R2 certified and afterward there’s an ongoing process of annual reviews. However, the rewards are well worth the process. For retailers, R2 Certification provides a framework for safely operating business in the mobile secondary market; for buyers, R2 Certification will open doors of opportunity (remember, many retailers and manufacturers require R2 certification for buyers to purchase inventory).

R2 Certification provides a roadmap to success

When companies become R2 Certified, they show commitment to the environment and have a plan in place for proper recycling, reselling and refurbishing practices and procedures. This puts resellers and refurbishers with R2 certification in a better position to buy product from major wireless retailers who are selling their trade-in inventory through B-Stock’s auction liquidation platform.

To learn more about how some of the biggest mobile retailers liquidate their excess and returned inventory, check out our marketplaces and read through a few case studies, including GameStop and Kingdom Supply.

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