The Challenge:

GameStop was selling large volumes of previously traded-in mobile phones via negotiated prices to a small group of buyers. As its mobile trade-in business grew, it became clear a more scalable solution was needed.

The Solution:

To achieve GameStop’s goals—increase pricing; increase buyer base; implement a scalable platform; maintain complete control of sales—B-Stock built GameStop a branded B2B online auction marketplace where the retailer could sell its trade-in mobile phones directly to a large group of qualified resellers and wireless dealers.

The Results:

After an initial 1700% increase in buyers following the branded marketplace launch, ongoing demand generation programs have continued to drive new buyers to the marketplace: all targeted and approved by B-Stock and GameStop.

Want to learn more?

Download Full Case Study

 

Email Us

 

More from the B-Stock Blog

2022 Holiday Supply Chain Issues: What’s Behind the Persistent Problem

As we round out 2022, it’s exhausting to rehash all the ways that the global pandemic has reshaped our lives. In some ways, there does seem to be a light at the end of the tunnel. But for many businesses,…

Sep 15 2022 · 9 min read

5 Benefits of Buying Liquidation Truckloads

As a liquidation buyer, you have a handful of different lot sizes to choose from. This means the quantity you purchase can range from a case pack or single pallet to multiple pallets that can fill a truck. Liquidation truckloads…

Sep 14 2022 · 6 min read

The True Cost of Inflation: Effects on Businesses and Consumers

It’s been a challenging few years for all. From concerns over our health to the weariness of social distancing to the current economic uncertainty,  no one’s been left untouched. And you’ve likely heard ad nauseam about rising inflation—and may be…

Aug 26 2022 · 9 min read