Founded in 2010, it wasn’t until after 2012 – when Facebook acquired it – that things took off for Instagram. Now boasting over one billion users worldwide, there’s no doubting immense power of the social media platform, which focuses on photo and video sharing.

However, Ben Whitaker, EMEA director at liquidation platform B-Stock, argued that the rise of social shopping tools encourage impulse purchases. He said that while this boosts sales for retailers, it can promote buyer’s remorse and a spike in return rates.

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