With Christmas quickly approaching, footfall in shops rising and clicks online increasing, customers are rushing to grab the best Christmas presents and deals in the seasonal sales. Customers in store and online are acting on highs of adrenaline as they find a not-to-miss item leading to quick, impulsive purchase decisions amidst the seasonal pressure of Christmas.

At this time of year, it is commonplace for these customers to feel regret after buying their much-desired items. Retailers are also under pressure to cope with these sudden changes in heart, often referred to as buyer’s remorse. With many regrettably bought items sent back to the retailer’s doors at this time of year it is important to implement effective returns processes to minimise the cost implications as much as possible.

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