According to data from B-Stock Solutions, a liquidation platform, around 11% to 13% of holiday purchases are returned with closer to 30% of online purchases being sent back. By their estimates, between $90 billion to $95 billion in holiday gifts will be returned this year.

Online shoppers have become accustomed to retailers like Warby Parker and Amazon that utilize try-before-you-buy programs and often “bracket,” buying an item in more than one size or color and returning the unwanted merchandise, which has resulted in more returns than ever.

Read full eMarketer Retail article >>

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