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According to data from B-Stock Solutions, a liquidation platform, around 11% to 13% of holiday purchases are returned with closer to 30% of online purchases being sent back. By their estimates, between $90 billion to $95 billion in holiday gifts will be returned this year.
Online shoppers have become accustomed to retailers like Warby Parker and Amazon that utilize try-before-you-buy programs and often “bracket,” buying an item in more than one size or color and returning the unwanted merchandise, which has resulted in more returns than ever.