Challenge

The European division of a worldwide ecommerce marketplace was selling all of its returned, overstock and other liquidation inventory to a single buyer at an extremely low pre-negotiated price. As pricing dropped to below 10% of retail in key categories it became clear the e-retailer needed a better solution for its excess goods.

The e-retailer turned to B-Stock with the following goals: Eliminate the dependence on a single buyer; Increase recovery rate and demand for the inventory; and Develop strategies to build a diverse buyer network.

Solution

B-Stock launched a branded, private B2B liquidation marketplace for the e-retailer, setting up a dynamic in which thousands of approved buyers from across the EU could bid on the inventory via a web-based online auction platform.

Over time, data-driven auction strategies were applied to maximize price and grow the buyer base.  

Additionally, B-Stock’s account team performed ongoing analysis of buyer behavior to identify and target the right buyers for each category and auction lot in order to extract the highest value.

Results

Within a month of launching its B2B liquidation marketplace the e-retailer had hundreds of buyers from across the EU competing for its inventory. By reducing the dependence on a single buyer, prices in key categories doubled – earning 39% over target pricing. What’s more, the automated auction platform eliminated hours of offline negotiation.

Download Case Study

Ready to optimize your liquidation strategy?
Email Us

 

Join the largest global network of B2B liquidation marketplace

Request Demo

More from the B-Stock Blog

B-Stock Presents: BJ’s Liquidation Auctions

B-Stock is pleased to announce the launch today of BJ’s Liquidation Auctions – the official liquidation channel of BJ’s Wholesale Club. What is BJ’s Liquidation Auctions? This B2B marketplace will give qualified business buyers direct access to bulk quantities of…

Aug 05 2020 · 1 min read

How to Start a Business Using Retail Arbitrage

If you’ve ever shopped for items at TJMaxx or on eBay, you’ve encountered retail arbitrage. It’s a prolific practice, and nearly impossible to avoid. One of the reasons retail arbitrage is so common is because there is consumer demand and…

Aug 05 2020 · 7 min read

Grade A Award: Meet B-Stock’s Winners for Q2!

We’re proud to announce our Grade A Award winners for Q2 2020! These individuals were nominated by their peers in the categories of: Core Values: nominees must demonstrate behavior, actions, and attitude that exemplify honesty & integrity, intelligence & curiosity,…

Aug 04 2020 · 4 min read

Like what you see?

Subscribe to our newsletter to get the latest news from B-Stock.