At Home in the Middle: B Stock Plays Facilitator

Over the past five to 10 years, the home goods resale market has seen a significant spike. From Chairish—which specializes in vintage and resale furniture—to seconds specialists like Home Goods and Tuesday Morning, furnishings retailers have realized the opportunity in resale.

And with supply chain disruptions that have plagued the retail industry in the wake of the pandemic, stores have a greater need for inventory while manufacturers have often found themselves with merchandise—particularly seasonal items—that arrived too late and is no longer needed.

That problem has created an opportunity for companies like B-Stock, which essentially serves as a middle man between manufacturers with excess inventory and retailers who want those items. The company works with brands like Wayfair, Ashley Furniture, Target and Home Depot to create an online liquidation marketplace for retailers to shop overstock and return merchandise.

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