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E-commerce sellers, or e-tailers, have transformed the way we shop, undermining brick-and-mortar retailers with a promise of convenience and efficiency. But one aspect of their business model has swung so far to maximize consumer convenience that it’s created something of a monster: a deluge of customer returns.
Today’s consumer purchases happen more rapidly than ever, making returns an unavoidable aspect of the shopping experience. Every year, billions of dollars worth of returned goods make their way back to retailers, often resulting in excess inventory. Many of these…