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Returnly last week launched Instant Gift Exchange for Shopify Plus. The program allows gift recipients to select an alternative gift before returning their original gift, according to a company press release. The holiday season is a notorious one for returns: business-to-business marketplace B-Stock reported last year that 11% to 13% of holiday purchases are returned, with women’s apparel leading the list of most-returned merchandise from Q4 sales.
Apple released four new iPhone models in 2020. Historically, the annual iPhone release happens in late September, but given the impact of COVID-19 on the supply chain in 2020, new models hit the primary market in two waves, the first…