Returnly last week launched Instant Gift Exchange for Shopify Plus. The program allows gift recipients to select an alternative gift before returning their original gift, according to a company press release. The holiday season is a notorious one for returns: business-to-business marketplace B-Stock reported last year that 11% to 13% of holiday purchases are returned, with women’s apparel leading the list of most-returned merchandise from Q4 sales. 

Read the full Retail Dive article here>>

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