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PAYING £999 for Apple’s iPhone X might seem like a huge expense, but it makes more financial sense than you think. We already knew iPhones held their value better than rival models, but the iPhone X trumps every other Apple smartphone too.
It’s believed that used iPhone X models sell for around 85% of their brand-new price. That works out at roughly £849 for the cheapest iPhone X model (usually £999). Or around £975 for the very top model, which comes with 256GB of storage and typically costs £1,149.
That’s according to B-Stock, a company that helps businesses “liquidate” their excess phone stock.
Some of the world’s largest wireless OEMs, carriers, and trade-in companies leverage B-Stock’s B2B marketplace to maximize their profits on trade-in mobile devices and accessories. Get insight into secondary market trends to fetch the highest prices for your devices.
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The numbers are hard to ignore. According to the National Retail Federation, retailers expect ~16% of annual sales to be returned, roughly $850 billion in merchandise. According to McKinsey & Company, it’s forced retailers to spend an estimated $200 billion…