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The B-Stock Seller Blog
Rethinking Returns As A Vital Touchpoint In The Customer Journey
Nov 27 2019 · BY Editorial Team
Ecommerce continues to introduce new shopping activities and more complex overall customer journeys, including shopper interactions that cross multiple retail channels. To thrive in this paradigm, we need to consider returns in the same way that we now see abandoned carts – as a normal part of the customer life cycle – and to invest, plan and message accordingly.
More from the B-Stock Blog
The State of B2B Recommerce: A Recap
According to recent data from the National Retail Federation (NRF), 2024 saw a record-breaking $890 billion worth of merchandise returned to retailers. As the leading B2B recommerce platform, B-Stock also saw a record-setting number of buyers, bidders, and listings on…
Data To Tackle Excess Inventory Challenges: Discover B-Stock’s Recovery Insights Tool
With a projected annual return rate of 16.9%, 2024 saw a staggering all-time high of $890 billion worth of merchandise returned to retailers. While a natural byproduct of retail, this merchandise places immense pressure and additional costs on retailers and…
