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The B-Stock Seller Blog
Rethinking Returns As A Vital Touchpoint In The Customer Journey
Nov 27 2019 · BY Editorial Team
Ecommerce continues to introduce new shopping activities and more complex overall customer journeys, including shopper interactions that cross multiple retail channels. To thrive in this paradigm, we need to consider returns in the same way that we now see abandoned carts – as a normal part of the customer life cycle – and to invest, plan and message accordingly.
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