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The B-Stock Seller Blog
Rethinking Returns As A Vital Touchpoint In The Customer Journey
Nov 27 2019 · BY Editorial Team
Ecommerce continues to introduce new shopping activities and more complex overall customer journeys, including shopper interactions that cross multiple retail channels. To thrive in this paradigm, we need to consider returns in the same way that we now see abandoned carts – as a normal part of the customer life cycle – and to invest, plan and message accordingly.
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Today’s consumer purchases happen more rapidly than ever, making returns an unavoidable aspect of the shopping experience. Every year, billions of dollars worth of returned goods make their way back to retailers, often resulting in excess inventory. Many of these…
Holiday Returns: By the Numbers
After weeks (or in some cases, months!) of holiday shopping, most consumers are getting ready to kick back and relax with an eggnog in hand and open their gifts. Sounds merry, right? Unfortunately, retailers still have a good chunk of…
2024 Holiday Returns: Managing the Post-Sales Surge
Black Friday and Cyber Monday 2024 have shattered records yet again. By the end of Black Friday, $10.2 billion was spent online (a 16% increase), while Cyber Monday sales surged to $11.5 billion, making it the biggest online shopping day…
