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The B-Stock Seller Blog
Rethinking Returns As A Vital Touchpoint In The Customer Journey
Nov 27 2019 · BY Editorial Team
Ecommerce continues to introduce new shopping activities and more complex overall customer journeys, including shopper interactions that cross multiple retail channels. To thrive in this paradigm, we need to consider returns in the same way that we now see abandoned carts – as a normal part of the customer life cycle – and to invest, plan and message accordingly.
More from the B-Stock Blog
Case Study: How JCPenney Scaled its B2B Resale Program
Managing returned inventory across multiple locations is no small task. For JCPenney, a fragmented process, inconsistent recovery rates, and limited buyer competition made it difficult to maximize the value of returned merchandise. By partnering with B-Stock, JCPenney centralized its B2B…
What Back-to-School Shoppers Want—And How Resellers Can Deliver
Back-to-school season is here! For resellers, it’s one of the best times of year to move inventory, attract new buyers, and position your business as a smart way to save on popular products. This year, budget-conscious shoppers are getting their…
How Jim Rowe Filled a Shopping Desert—With Costco Returns
Jim Rowe has always been an entrepreneur. From 2002 onward, he and his wife built a sizable chain of restaurants across Washington with nine locations in total. Then COVID hit, and like so many others, everything stopped. Luckily, Jim’s not…
