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Resale is a hot and growing retail trend being driven by millennials and Gen Z consumers who like the value and sustainability of buying used goods.
Since 2017, there has been a 700 percent increase in the number of buyers bidding on listings including luxury brands, according B-Stock Supply. The company is an online auction marketplace for retailers like Macy’s, Zulily and Nordstrom to sell returned and excess merchandise directly to small-business buyers and resellers, including Poshmark.
More from the B-Stock Blog
The B-Stock Mobile Insider: Q2, 2026
Some of the world’s largest wireless OEMs, carriers, and trade-in companies leverage B-Stock’s B2B marketplace to maximize their profits on trade-in mobile devices and accessories. Get insight into secondary market trends to fetch the highest prices for your devices.
Case Study: How JCPenney Scaled its B2B Resale Program
Managing returned inventory across multiple locations is no small task. For JCPenney, a fragmented process, inconsistent recovery rates, and limited buyer competition made it difficult to maximize the value of returned merchandise. By partnering with B-Stock, JCPenney centralized its B2B…
What Back-to-School Shoppers Want—And How Resellers Can Deliver
Back-to-school season is here! For resellers, it’s one of the best times of year to move inventory, attract new buyers, and position your business as a smart way to save on popular products. This year, budget-conscious shoppers are getting their…
