Most Americans (77%) said they expect to return at least some of the gifts they received during the holiday season, according to data from B-Stock Sourcing, an online liquidation marketplace. Roughly $90 billion worth of merchandise will be coming back to retailers (though most of that does not end up back on the shelves of the stores that sold the items in the first place).

“After they hit the return counter, where do the unwanted gifts from retailers like AmazonWalmartTargetCostcoHome DepotNordstrom, and Macy‘s end up?” the report said. “Believe it or not, less than 10% of returns actually go back on primary shelves.”

> (opens in a new tab)”>Read Motley Fool article >>

More from the B-Stock Blog

Stop Managing the Excess Inventory Backlog. Start Clearing It.
Stop Managing the Excess Inventory Backlog. Start Clearing It.

The numbers are hard to ignore. According to the National Retail Federation, retailers expect ~16% of annual sales to be returned, roughly $850 billion in merchandise. According to McKinsey & Company, it’s forced retailers to spend an estimated $200 billion…

Mar 24 2026 · 4 min read

Recommerce: Earth Day Sustainability Infographic
Recommerce: Earth Day Sustainability Infographic

In honor of Earth Day, explore how recommerce is transforming the retail landscape by driving sustainability and the circular economy. As the world’s largest B2B recommerce platform, B-Stock enables retailers and brands to redefine sustainability by giving new life to…

Mar 19 2026 · 1 min read

Recover More Value from Returns and Excess Inventory
Recover More Value from Returns and Excess Inventory

When returned and unsold goods tie up working capital and force write-downs, they quietly erode margins, delay cash conversion, and impact financial performance every single day. Discover how finance teams are turning to technology-driven B2B resale platforms to: Improve recovery…

Mar 18 2026 · 1 min read

Like what you see?

Subscribe to our newsletter to get the latest news from B-Stock.