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After a rough few years marked by frantic digital disruption, many traditional retailers are finally getting a handle on omnichannel selling. But as total online sales hit an estimated $138.5 billion this holiday season, up by 13.5% from last year, retailers taking a slice of that pie must contend with a hefty returns tab.
The ensuing process — dubbed reverse logistics — creates a significant burden for retailers that must find cost-effective and efficient ways to manage the surge of returned products being pushed back into the supply chain.
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