Although ecommerce has made retail more accessible to the public, it has taken away the advantage of being able to see a product “in the flesh” before making the decision to purchase it. With goods such as clothing, this is an important aspect of a sale.

As such, the rise of ecommerce has brought with it a surge of returned stock. In 2016 alone, the UK saw £20 million worth of returned online orders, and in many cases these products were not put back on virtual shelves.

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