Consumers now are now faced with a feast of options online to unearth the best offers. For retailers, while they’ve never had a greater pool of prospective customers, they’ve never had more competition vying for those same shoppers. 

As such, retailers are facing mounting pressure to offer express delivery, flexible payments, and free returns, in order to maintain a lead. All these value-add offerings cut into margins, making satisfying customer demands an increasingly expensive business. 

Read the full TechHQ article >>