Handling the Black Friday Backlash

America’s ‘Black Friday’ concept has now well and truly infiltrated the UK marketplace. After years of creeping across the Atlantic, Black Friday and its little brother Cyber Monday are now major events for shoppers with retailers with more emphasis now put on the day than ever before, creating an international gift-buying frenzy. Just last year UK shoppers spent £2.9bn on Black Friday alone, making the weekend an incredibly attractive opportunity for most retailers.

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