Retailers Leverage Secondary Market to Recoup Losses, Protect Brand

As return rates continue to rise, the cost associated with processing returned merchandise—whether back on the shelf or returned to the vendor—is becoming a major pain point.

Consider this: it costs twice the amount to process an online return for resale as it does to sell it the first time around. What’s more, by the time an item is returned, a newer product (that can be sold at full price) may now be on the shelf. This is often the case for specialty retailers with quickly rotating inventory.

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