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Pent-up demand, retailers hope, will send shoppers rushing to stores when lockdowns end. Chances are, however, that plenty will be “reverse buyers”, exchanging goods for money as they return pre-lockdown purchases. In addition to the usual toll of ill-fitting clothes will be garments rendered redundant by the pandemic: ski suits bought for an aborted trip to the Alps, perhaps, or frocks never worn to a beach wedding.
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