In the traditional linear structure of supply chain, products follow a simple path: from manufacturer, to consumer, to end of life. But as trends evolve, the current state of retail is changing that path. Purchases are morphing into subscriptions (think: Rent the Runway, Spotify), and recommerce is continuing to grow (think: Poshmark, ThredUp) , meaning companies have to rethink their supply chain practices and get with the times. 

The 2019 Gartner CEO survey has revealed that 89% of retail CEOs expect to have a somewhat or entirely different business model in the next two years. This is only logical considering modern-day consumers are driven by more than fashion trends—they’re demanding sustainable alternatives and business practices. Let’s take a look: 


Whether it’s a neighborhood-friendly yard sale, a thrift store, or eBay, secondhand items are becoming more and more popular. Consider this: the secondhand apparel market is growing faster than the primary and expected to be worth $51B in the next five years. This demand will only continue as buyers want used and sustainable options to purchase things that they want. 


Remember when you’d go to the local video rental store and get two-day access to the latest movie for a few bucks? Well, that rental idea has revolutionized and been given a rebirth in different segments, such as fashion and equipment. Need a fancy dress? Rent it and ship it back. 

Globally in 2018, recommerce and rental subscriptions peaked at $5 billion and $1.1 billion, respectively—with the increase focused in apparel, electronics, and luxury markets. As a result, more and more companies are launching their own rental or subscription services, and supply chains have to learn to support these new ways of doing business. With both of these channels, the supply chain will inevitably deviate from a linear structure.

In a world where consumer demands are revolutionizing, the (supply) chain has to change. And for retailers, leveraging alternative methods to linear commerce represents an opportunity as well as a chance to offset loss. B-Stock operates private marketplaces for retailers and brands to auction their excess and returned inventory to thousands of secondary market buyers around the world. Not only does this drive competition and boost pricing of the, it also creates a new sales channel to ensure merchandise is repurposed and reused.

To see how B-Stock can help you adapt your linear supply chain into a circular supply chain, request a demo.

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