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Any person who regularly gets holiday gifts has experienced the shock of opening a present to find something so terrible, it’s hard to not betray our dislike of the gift to whoever gave it to us. Maybe it’s an ugly sweater, a pair of pants you would never consider wearing, or something else truly horrifying.
No matter the gift, in most cases, a bad present can be returned. That’s good for consumers, but it creates a problem for stores.Returns are not a small problem. The National Retail Federation (NRF) estimates that 13% of all purchases made will be returned. That creates a glut of merchandise that stores can’t simply put back on their shelves.
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Today’s consumer purchases happen more rapidly than ever, making returns an unavoidable aspect of the shopping experience. Every year, billions of dollars worth of returned goods make their way back to retailers, often resulting in excess inventory. Many of these…