How Retailers Are Solving a Major Post-Holiday Problem
Any person who regularly gets holiday gifts has experienced the shock of opening a present to find something so terrible, it’s hard to not betray our dislike of the gift to whoever gave it to us. Maybe it’s an ugly sweater, a pair of pants you would never consider wearing, or something else truly horrifying.
No matter the gift, in most cases, a bad present can be returned. That’s good for consumers, but it creates a problem for stores.Returns are not a small problem. The National Retail Federation (NRF) estimates that 13% of all purchases made will be returned. That creates a glut of merchandise that stores can’t simply put back on their shelves.