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Although ecommerce has made retail more accessible to the public, it has taken away the advantage of being able to see a product “in the flesh” before making the decision to purchase it. With goods such as clothing, this is an important aspect of a sale.
As such, the rise of ecommerce has brought with it a surge of returned stock. In 2016 alone, the UK saw £20 million worth of returned online orders, and in many cases these products were not put back on virtual shelves.
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Today’s consumer purchases happen more rapidly than ever, making returns an unavoidable aspect of the shopping experience. Every year, billions of dollars worth of returned goods make their way back to retailers, often resulting in excess inventory. Many of these…