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The explosive growth of ecommerce sales is bringing a subsequent spike in ecommerce returns. To put it in perspective: Returns are projected to grow at a 15% annual rate, and 30% of online purchases were returned last year, according to research from commercial real estate firm CBRE.
Buyer’s remorse from consumers not being able to touch or try on products plays a large role, as does the propensity to order 2-3 sizes or styles and send back the ones that don’t work. No matter the reason, this trend is costing retailers billions, a pretty big dollar amount that can’t be ignored.
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