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It’s not a bright, shiny moment showcasing the best of human nature. The practice called “wardrobing” happens when consumers purchase an item from a retailer, use it, and then return it for a full refund. It’s usually done with pricey clothing, hence the name.
On Super Bowl weekend, it happens with TVs.
According to B-Stock Solutions, an online marketplace for retailers’ returns and overstocks, in 2016-2017 consumers returned twice as many TVs between January and March compared to October through December. The first quarter represents the highest number of TV returns made all year.
Today’s consumer purchases happen more rapidly than ever, making returns an unavoidable aspect of the shopping experience. Every year, billions of dollars worth of returned goods make their way back to retailers, often resulting in excess inventory. Many of these…