Relaxed return policies drive customer loyalty but can wreak havoc on reverse logistics. Given the amount of merchandise returned each year is steadily growing (in 2014 it was up 6%), reducing internal costs in the handling of this returned merchandise is critical in today’s competitive retailing environment, especially when it comes to merchandise slated for liquidation. By getting smart about the secondary market and looking beyond traditional liquidation methods – including negotiating with and selling manually to one or two liquidators – you can create a more sophisticated, scalable solution that optimizes your monetization of customer returns.

So the question becomes: how can an organization update its reverse logistics program and what does a successful, sophisticated and scalable solution for customer returns and other excess inventory look like?

We recently put together a client case study covering this particular topic: the client – one of the world’s largest home furnishings and home décor e-tailers – was experiencing higher volumes of customer returns due to explosive growth in sales and needed a liquidation solution that could effectively scale while maintaining good recovery numbers.

To solve this challenge, B-Stock launched a customized B2B marketplace for the client enabling large numbers of approved business buyers to bid directly on the inventory, thus driving prices up. Additionally data-driven auction strategies were applied to extract the buyers’ highest willingness to pay while category-specific marketing programs were implemented, driving thousands of new buyers to the marketplace. The result was a 31% increase in overall recovery for the merchandise – even after a triple digit percentage increase in inventory volume.

To read our full case study, please click here. For more information on how B-Stock can help you create a successful and scalable solution for your customer returns and excess inventory, please contact us.

 

More from the B-Stock Blog

Tracking the Lifecycle of a Mobile Device
Tracking the Lifecycle of a Mobile Device

Today, it’s typical for a smartphone to have three to four different owners over its functional life. OEMs, carriers, business buyers, processors, and other facilitators, like B-Stock, each play a part in the thriving secondary market that moves these devices…

Feb 10 2025 · 1 min read

Forecasting mobile pricing with Mobile Insights: a Q&A with Sean Cleland
Forecasting mobile pricing with Mobile Insights: a Q&A with Sean Cleland

B-Stock recently launched its Mobile Insights tool, a first-to-market offering that provides our wireless customers — which include top OEMs, wireless retailers, and buyback companies — on-demand visibility into current and future pricing trends across makes and models to better…

Feb 03 2025 · 7 min read

Understanding Industry Benchmarks for Mobile Pricing
Understanding Industry Benchmarks for Mobile Pricing

B-Stock’s Mobile Insights tool is a first-to-market offering that enables an automated and easy way to access and review historical, current and future average selling price (ASP), and depreciation data across device models. In this one pager, you’ll learn how…

Feb 03 2025 · 1 min read

Like what you see?

Subscribe to our newsletter to get the latest news from B-Stock.