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In a year that has been defined by an apparent unending stream of bad news, perhaps it’s no surprise that traditional retailers that have rushed to shift their resources to digital in hopes of saving their pandemic-plagued businesses face another hurdle: The massive burden that comes with online returns.
Would it be 2020 if one issue doesn’t have another lurking right behind it?
Today’s consumer purchases happen more rapidly than ever, making returns an unavoidable aspect of the shopping experience. Every year, billions of dollars worth of returned goods make their way back to retailers, often resulting in excess inventory. Many of these…