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Online purchases drove this year’s sales, and they are much more likely to get returned than items bought in person. Plus, people are shopping like Goldilocks.
January, the beginning of the year, is the traditional time for fresh starts and new resolutions and returning gifts you didn’t want. It’s peak season for online returns. In this story, NPR’s Alina Selyukh introduces us to a new word returnsmageddon.
Today’s consumer purchases happen more rapidly than ever, making returns an unavoidable aspect of the shopping experience. Every year, billions of dollars worth of returned goods make their way back to retailers, often resulting in excess inventory. Many of these…