Tackling the Logistics of ‘Mail-Back Monday’
January 4 2016 was coined by the Royal Mail as ‘Mail-back Monday’, officially the busiest day for online Christmas gift postal returns. How can retailers can best manage the influx of returns following the festive period, particularly regarding stock which can’t be returned to the shelf?
In an increasingly consumer-driven marketplace, many retailers have continued to expand and relax their return policies in order to help remain competitive. The ‘try before you buy’ concept is now commonplace and consumers can now benefit from an array of products that can be bought on ‘credit’ with the presumption that if they aren’t right for any reason, they can simply be returned, no questions asked.