Will The Holiday Retail Season Underdeliver for Your Business?

It's no secret that brands and retailers count the days until the year-end holidays begin. But after several years of record sales and sustained spending growth, some experts have warned that this year could be different.

Could the 2023's Q4 buying rush leave consumer goods businesses feeling disappointed? What are the reasons behind these doubts? And if so, what can your business do to recovery losses and maximize profit as it heads into the new year?

Read on to find out.