The Challenge:

Wayfair, a top online destinations for home furnishings, was growing fast. Following strong sales, the retailer found itself with a high volume of customer returns. Selling these large quantities of furniture, home décor, and other household items to a small group of traditional liquidators wasn’t clearing out inventory fast enough or creating enough competition to extract high recovery prices.

Seeking a liquidation solution that could scale with its primary business, Wayfair turned to B-Stock.

The Solution:

To address these goals, B-Stock launched a business-to-business marketplace for the brand, enabling buyers from around the globe to bid directly on truckload-sized lots of excess product. B-Stock offered Wayfair data-backed auction strategies to maximize price, included optimizing lot configurations and adjusting the time and frequency of auctions. Further, B-Stock’s marketing and PR teams helped to continuously drive new buyers to the marketplace, increasing competition to keep prices high.

The Results:

With the launch of its new B2B marketplace, Wayfair moved from relying on just a few traditional liquidators to engaging thousands of business buyers—a change leading to a 138% increase in sales volume. Further, the furniture retailer saw a healthy 31% increase in overall recovery rate, freeing up cash value which was formerly tied up in surplus stock.

Want to learn more?

Click Here

 

 

More from the B-Stock Blog

2022 Holiday Supply Chain Issues: What’s Behind the Persistent Problem

As we round out 2022, it’s exhausting to rehash all the ways that the global pandemic has reshaped our lives. In some ways, there does seem to be a light at the end of the tunnel. But for many businesses,…

Sep 15 2022 · 9 min read

5 Benefits of Buying Liquidation Truckloads

As a liquidation buyer, you have a handful of different lot sizes to choose from. This means the quantity you purchase can range from a case pack or single pallet to multiple pallets that can fill a truck. Liquidation truckloads…

Sep 14 2022 · 6 min read

The True Cost of Inflation: Effects on Businesses and Consumers

It’s been a challenging few years for all. From concerns over our health to the weariness of social distancing to the current economic uncertainty,  no one’s been left untouched. And you’ve likely heard ad nauseam about rising inflation—and may be…

Aug 26 2022 · 9 min read