Using Data and Technology to Tackle Customer Returns and Excess Stock

With the festive season well and truly over, many retailers now have the enviable challenge of handling the surge in customer returns that has become common place at this time of year. To give you an idea of the scale, The Telegraph reported that UK retailers incurred costs of £180m from consumers returning goods bought during the 24-hour sales period of Black Friday 2015. When this is compared to the entire festive shopping period, it is clear that the costs associated with Christmas 2015 returns will be significantly higher.

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