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Super Bowl LII is coming up Feb 4 and 188.5 million people are expected to tune in to watch the Pats beat the Eagles, err, I mean watch a great game of football [edit: ok, we got that one wrong]. In addition to the snacks and team apparel/accessories, it’s a good bet that many of those viewers will be watching the game on a brand new TV. Television sales typically spike prior to the Super Bowl as retailers offer great deals and incentives to splurge on the newest models (like my favorite, a 65 inch OLED TV.) By the way, if you’re currently thinking of buying a new TV for the game, Amazon, B&H and Best Buy have all started their sales. Here’s a great list of promotions currently going on.
There is another, darker trend associated with the Super Bowl and television sales: wardrobing. It’s the practice of purchasing a TV, using it to watch the game, and then returning it to the store for a full refund. We looked back at TV return trends over the last few years and uncovered the following:
If you’re a CE or big box retailer, you know that TV returns are a big part of doing business and that processing a TV return back-on-shelf is a costly endeavor. Given the cost of re-processing and that open-box/light use televisions can’t be sold for full price, having a second channel and/or liquidation option that offsets substantial loss can be a better solution.
To learn more about B-Stock’s liquidation solution for TVs and other electronics—post Super Bowl—and all year long, please contact us. If you’re a small business looking to stock up on bulk quantities of open box or light use televisions – across all models – please visit our Sourcing marketplace.
Enjoy the game!
Each year, B-Stock facilitates the movement of billions of dollars worth of returned and overstock inventory via the world’s largest B2B recommerce marketplace. This means, of course, that we sit in the middle of a two-sided network madue up of…