Tis the Season…For Holiday Returns

Holiday returns are a lot like the Grinch: out to steal your Christmas cheer. Considering 13% of holiday purchases are returned each year, there’s no denying their inevitable arrival in the weeks following December 25. This season in particular is going to bring higher return rates as more consumers than ever are expected to shop online (ecommerce return rates are double that of brick and mortar). Good old buyer’s remorse, the expectation of free and easy return policies, and gift-recipient dislike will also play a big role in the reason-for-return (check out last year’s Top Five Gift Flops).

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