This year, the charity Oxfam (which aims to fight global poverty), introduced Secondhand September. This movement urges shoppers to avoid buying new clothing for 30 days and instead, purchase secondhand items. The goal is to raise awareness of the environmental impact of fashion. Because whether you realize it or not, fast fashion and keeping up with trends have detrimental effects that go beyond the bank account.

How the fashion industry impacts the environment

Consider this: the fashion industry is one of the major polluting industries in the world- second only to oil! The production and distribution of the crops, fibers, and garments used in fashion all contribute to different forms of environmental pollution, including water, air, and soil pollution.

Did you know?

  • Making a pair of jeans produces as many greenhouse gases as driving a car more than 80 miles.
  • 70 million oil barrels are used each year to produce polyester.
  • It takes 2,700 liters of water to make one cotton shirt, enough to meet the average person’s drinking needs for two-and-a-half years.
  • 70 million trees are cut down each year to make wood-based fabrics like rayon, modal, or viscose. 

If clothing isn’t recycled, reused, or repurposed, what happens to it? 

The sad truth is that only 15% of our clothing is recycled or donated; most consumers will just toss used and worn items in the trash. In fact, one garbage truck of clothes will hit the landfill every second! And synthetic fibers, like polyester, are plastic fibers and non-biodegradable, they can take up to 200 years to decompose! 

So, what’s a fashionista to do?

Well, it starts with environmentally conscious shopping decisions. For example, you could ditch synthetic fibers like rayon, polyester, or spandex, and go for natural ones like organic cotton, linen, silk, and wool. Wear an item more than the low national average of seven times! Choose to buy clothing from environmentally conscious brands– with growing awareness, more and more companies are moving toward sustainable fashion. Try renting your wardrobe! Wardrobe rentals allow fashionistas to snap up new clothes and embrace sustainability at the same time. And, finally, take the pledge by saying yes to secondhand! 

Secondhand retailers are the new ‘it’ thing. In fact, they’ve grown 21 times faster than the wider retail market over the past three years, according to research compiled by GlobalData. Sites like Poshmark and ThredUp are driving secondhand growth, along with Gen Z and Millennials: these two generations are the biggest consumers of used clothing, ever. So, as an apparel reseller, how do you stand out to secondhand shoppers? First, it helps to understand what these consumers are looking for; and second, source what shoppers want. 

The Mind of the Secondhand Shopper

There are several reasons this resale trend is taking off with shoppers; including the growing customer desire for sustainability, variety, and affordability in clothing. Let’s take a closer look:

  • The Conscious Consumer- There’s a growing preference to purchase from an environmentally-friendly brand; not to mention, buying one used item reduces that item’s carbon footprint by 82%. Plus, choosing used reduces textile waste. 
  • Access to New Styles Constantly- Whether it is for social media snapshots or just a desire to wear frequent new styles, purchasing secondhand allows affordable new arrivals for shoppers. 
  • Incredible Value- By purchasing secondhand, shoppers have access to items or brands that would otherwise be out of their price range. 
  • Ease of Use- With mobile apps and personalization, it is just as easy to shop for used clothes as it is new. This is attracting a whole new generation of secondhand shoppers. 

Top Selling Secondhand Items: 

  • Purses/Bags: items like handbags, satchels, large totes, and backpacks
  • Denim: popular pieces include jeans, skirts, and jackets 
  • Footwear: the most in-demand styles include over-the-knee boots, wedges, and sneakers
  • Jackets: puffer coats and leather coats are the most popular
  • Fine Watches: name brands sell very well

If you’d like to join this booming market of reselling apparel or expand your small business beyond Secondhand September, B-Stock is the perfect place to begin. We offer plenty of apparel marketplaces for you to source from including Zulily Liquidation Auctions, QVC Liquidation Auctions, JCPenney Liquidation Auctions, our own private B-Stock Supply marketplace, and more. To register as a B-Stock buyer, read our blog Buying Basics: How to Become a B-Stock Buyer Part 1 to get started! 


Editorial Team


B-Stock Editorial Team

Amberly Bliss, Owner

Amberly Bliss, Owner

Retail Deals

"I feel so confident shopping and bidding on items knowing that I am going to get what I paid for. And if not, there’s a killer customer service team that’s going to make sure everything’s alright in the end. That’s huge. It’s hard to take that risk when you’re first starting out."

More from the B-Stock Blog

B-Stock’s Summer Teammate Spotlight 2024: Meet Angelica Wang
B-Stock’s Summer Teammate Spotlight 2024: Meet Angelica Wang

B-Stock is so excited to welcome Angelica Wang to the Product Design team this summer! As a summer teammate, we know Angelica will be an incredible asset to the company. Angelica is currently studying Human-Computer Interaction at the University of…

Jul 19 2024 · 2 min read

What Can B-Stock Do for Your Business? Our Recovery Insights Tool Can Tell You
What Can B-Stock Do for Your Business? Our Recovery Insights Tool Can Tell You

Need a Better Way to Manage Your Surplus Goods? Use B-Stock's Recovery Insights Tool Shoppers today truly want it all—the latest models and styles, fast delivery, easy exchanges, free returns, and so on—and for the most part, leading brands and…

Jul 10 2024 · 2 min read

B-Stock’s Summer Teammate Spotlight 2024: Meet Sabrina Glaser
B-Stock’s Summer Teammate Spotlight 2024: Meet Sabrina Glaser

B-Stock is so excited to welcome Sabrina Glaser to the Account Management team this summer! As a summer teammate, we know Sabrina will be an incredible asset to the company. Sabrina is currently studying Marketing and Business Analytics at the…

Jul 05 2024 · 3 min read