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Despite its somewhat lax returns policy, back in May, retail giant Amazon made a bold move against “serial returners”. Those customers that had a habit of regularly returning goods found themselves banned from the website.
According to WSJ, accounts are being closed for activities that include “requesting too many refunds” or “sending back the wrong items or violating other rules”.
Today’s consumer purchases happen more rapidly than ever, making returns an unavoidable aspect of the shopping experience. Every year, billions of dollars worth of returned goods make their way back to retailers, often resulting in excess inventory. Many of these…