While shoppers are getting ready for the holiday season, retailers are also ramping up to sell, sell, sell.

The National Retail Federation (NRF) forecasts holiday sales may spike to $720.9 billion in 2018, an up to 4.8% increase from last year. Retailers and logistics providers alike are preparing for an onslaught of hires – up to 650,000 seasonal workers, by the NRF’s estimates – to handle a deluge of in-store traffic and online orders.

But e-commerce companies might not be spending enough time or investing enough money on the dark side of peak shopping season: the returns.

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