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Online selling has many advantages, but not when it comes to product returns. The average return rate is three times higher for online purchases than those made at brick-and-mortar retailers.
Melissa Gieringer spent the last eight years working at online marketplace companies that provide solutions for retailers’ and manufacturers’ returned, excess, or other liquidation inventory. Now a director at B-Stock, she shares some advice with EcommerceBytes Editor Ina Steiner on how readers can deal with returns.