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Online selling has many advantages, but not when it comes to product returns. The average return rate is three times higher for online purchases than those made at brick-and-mortar retailers.
Melissa Gieringer spent the last eight years working at online marketplace companies that provide solutions for retailers’ and manufacturers’ returned, excess, or other liquidation inventory. Now a director at B-Stock, she shares some advice with EcommerceBytes Editor Ina Steiner on how readers can deal with returns.
Today’s consumer purchases happen more rapidly than ever, making returns an unavoidable aspect of the shopping experience. Every year, billions of dollars worth of returned goods make their way back to retailers, often resulting in excess inventory. Many of these…