Online Auctions, 20 Years Later

Twenty years ago, Supply and Demand Chain Executive (SDCE) magazine first launched, and along with it, a variety of content and news that may now seem like a different world to today’s readers.

Online marketplaces and auctions first became popular for physical goods and have now flourished in the B2B sector, where companies go for a variety of factors such as selling excess and returned products, as well as finding suppliers and other partners.

As technology and data grow, these marketplaces, and the sector itself grows along with them. The use of data to target specific buyers who are more likely to be a match is growing and as artificial intelligence becomes more sophisticated, so does the ability to target. Other trends in online bidding are price increases due to heightened competition and new forms of organization.

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